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Job Opportunities

 

Plas y Brenin Logo

Head of Commercial & Marketing
and
Marketing & CommunicAtions Manager

We are recruiting to two roles – a Head of Commercial and Marketing and a Marketing and Communications Manager.

To apply for either role, you should submit a CV together with a covering letter outlining any relevant experience, skills and abilities that make you the stand out candidate. You should include details of two referees (who will only be contacted if successful).

Applications should be marked ‘private and confidential’ and sent by email to the Chief Executive, Jackie Bryson, at jackie.bryson@pyb.co.uk.  Please make it clear in the email heading which role you are applying for.

The closing date for both posts is Sunday 11th June, 5pm.  

Interviews for the Head of Commercial and Marketing are scheduled for Tuesday 3rd July (previously scheduled for 29th June), with the Marketing and Communications Manager to follow on Wednesday 12th July.

 

Job Summaries


Head of Commercial and Marketing - up to £42k
The Head of Commercial and Marketing is a new role, replacing the previous role of Marketing Manager. The successful individual will be a key member of the Senior Management Team and work as part of the team to drive forward an ambitions business plan for growth. The post holder will be responsible for developing and driving the implementation of the commercial, marketing and partnership strategies. They will play a key role in elevating the Plas y Brenin brand through the development of integrated marketing techniques,  effective external and internal communications and identifying and nurturing  impactful relationships directly with key strategic and business stakeholders.


This is a full time role and there is some flexibility on location – you must be able to regularly spend time with us in our base in Snowdonia.

 


Marketing and Communications Manager – up to £25k

The Marketing and Communications Manager is a new role and will have  responsibility for the development and implementation of the marketing and communications strategy for Plas y Brenin. Working with and supported by the Head of Commercial and Marketing on brand development, the post holder must drive the positioning and promotion of the Plas y Branin brand across all or channels. This will involve leading on customer and stakeholder communication activity.

This is a full time role that requires the post holder to be based at our centre in Snowdonia, although given engagement with a diverse range of partners, agencies, media, and individuals, there will be some travel.

 

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Plas y Brenin Logo

Head of Commercial and Marketing

POST DETAILS

Job Title:  Head of Commercial and Marketing

Directly Responsible To: Chief Executive

Directly Responsible For:  Developing and driving the implementation of the commercial, marketing and partnership strategies.

Hours of Duty: 36 hours a week with a need to work outside of normal office hours.



PRIMARY PURPOSE AND SCOPE OF JOB:

The post holder plays a pivotal part in helping MTT achieve greater business sustainability by the identification and execution of opportunities to maximise returns from the Plas y Brenin brand.  They will have a significant role in business transformation, placing a much greater emphasis on commercial activity to ensure we achieve our goal of reaching an operationally sustainable position within 3-5 years. Additionally, they have responsibility to elevate the Plas y Brenin brand through the  development  of integrated  marketing techniques,  effective external and internal communications and identifying and nurturing  impactful relationships directly with key strategic and business stakeholders.

The Head of Commercial and Marketing is a key strategic position that will define, direct and lead a commercial and marketing strategies that underpins business achievements and objectives. The post holder will attract new companies for discussion around potential partnerships, engage brands within new product categories and increase investment and return by developing and maximising the Plas y Brenin brand.   This will include driving better value from existing partnerships and further develop the partnership portfolio. They will also oversee a small team, ensuring the delivery of a data driven marketing strategy supported by high quality and compelling communications. This will involve overseeing the development and delivery of first class customer (individual and business) acquisition and retention strategies. This is an essential position to deliver business growth and elevate our intent in regards to sector and thought leadership. 

They are required to work closely with the other members of the senior management team, work with and provide exceptional leadership to all direct reports, assist the Chief Executive in ensuring we have a high performing organisation and engage effectively with key business stakeholders.

 

WORKING RELATIONSHIPS

The primary focus is an external one although the post holder will work across the business to ensure the commercial and business opportunities are realised. This will include liaison with the Chief Executive, other members of the management team and key personnel and management of a small team. They will build an extensive partnership network, effectively engaging a diverse range of stakeholders to achieve agreed objectives. This will include current trade partnerships, key industry personnel and organisations and individuals that can help us deliver the business plan growth.

MAIN AREAS OF RESPONSIBILITY:

  1. Working with other members of the Senior Management Team to identify and drive business development opportunities and raise the profile of Plas y Brenin.

 

  1. Develop and deliver a commercial  strategy, to include having lead responsibility for delivering maximum value from existing partnerships and exploring and securing new partnerships, ventures and activities that are aligned with and have direct relevance to the business and its associated activities.
  1. Responsible for securing a tangible investment from the partnership programme via a mix of cash, marketing-in-kind and value-in-kind, directly contributing to business plan targets. To include ensuring efficient working practices to provide effective client servicing. The post holder will design and implement a formal sponsorship structure and ensure adoption of partnership templates to maximise value for both our partners and Plas y Brenin.

 

  1. Ensure the necessary legal requirements are in place to underpin business development, to include intellectual property (IP), trademarks and copyright. To include undertaking activities that a) protect b) extend and c) commercialise the organisation's IP.
  1. Lead responsibility for the generation of increased revenues from retail on-site and online, both directly and indirectly. Requires close working with other members of the senior management team.

 

  1. Work with the Head of Business Performance and Finance to set, deliver, monitor and review performance against the annual business plan, ensuring continued improvements to the organisation’s financial and business performance.
  1. Develop and oversee the management of a brand strategy including the development of a strong visual identity, consistent narrative and agreed brand values which shape all business functions.  

 

  1. Work with and support the Marketing and Communications Manager to develop an effective and creative marketing and communication   strategy and associated operational plans that are progressive, innovative and support organisational growth.
  1. To produce a range of strategic, operational and management reports, to include providing regular updates to the MTT board on commercial, business development and marketing activities.

 

  1. Effective line management of staff, adopting a consistent and fair approach. To include overseeing the commercial and marketing functions, ensuring the recruitment, deployment and management of staff resources to provide a highly efficient and high quality services for our customers.  Provide clear direction to direct reports, motivating and supporting colleagues, advising and providing constructive feedback. Address areas of under-performance as required and in accordance with agreed policies. Ensure job specific training.
  1. To work with the Head of Business Performance and Finance in ensuring that budgets set are adhered to, plans are deliverable and all spend is tracked and evaluated across the Commercial and Marketing function.

 

  1. To be an effective member of the senior management team, acting as a role model for all employees and be an ambassador for the company in all external engagements. To include working collectively to identify and address areas of under-performance and concern as well as highlighting areas of excellence and achievement. Support direct reports and other managers to ensure the day-to-day running of the company is robust, compliant and effective, with opportunities for improvement regularly considered and implemented.
  1. Attend meeting appropriate to the role, ensuring the professional representation of the charity at all times. Be an ambassador for the company in all external engagements.

 

  1. Deputise for the CEO as required and, on occasions, provide Duty Manager cover.

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General responsibilities:

  • Develop the Company’s commitment to equal opportunities and promote non-discriminatory practices in all aspects of work undertaken.
  • Remain flexible and adaptable to any additional demand as it is confirmed, and to be available to work different hours including weekends / evenings as required.
  • Be prepared to travel extensively, with frequent engagement with existing and new partners and business leads.
  • Continually review own performance and development needs in conjunction with the CEO, jointly setting targets for change and continuous improvement to enhance business performance and personal effectiveness. This may include a requirement to undertake additional training and / or personal development.

It must be understood that every employee has a responsibility to ensure that their work complies with all statutory requirements and with financial regulations of the company, and to ensure that all work functions are undertaken in accordance with health and safety legislation, codes of practice and the company’s policies and procedures as specified in the staff handbook.

 

Person Specification

This post requires a natural communicator and leader, with a penchant for networking and building partnerships. Clear grasp for business, with a proven track record in delivering growth. The post holder will take pride in playing a leading role in enhancing the company's performance, and be comfortable with operating to targets in a changing working environment.

Key Knowledge, Experience, Abilities and Skills

Previous experience working at a strategic level, with a proven track record in consumer facing commercial and marketing roles

Essential

A professional qualification in a relevant degree, with evidence of continuing CPD

Essential

Able to demonstrate a broad range of commercial management, communication and marketing skills

Essential

Understanding of the outdoor industry landscape

Desirable

Able to demonstrate the planning and delivery of a commercial and marketing strategy from inception to desired outcomes

Essential

A track record in data driven marketing, producing high quality and compelling communications and PR across a range of channels.

Essential

Understanding of using insight to shape strategic and operational plans

Essential

Experience of partnerships and of licensing, either directly or through an agency

Desirable

Understanding of brand development, protection and growing value in a brand

Essential

Track record of successfully working with a wide range of partners, from different sectors, for mutual gain

Essential

 

Personal Qualities and Behaviours

Able to work strategically, without close supervision, whilst being a key and supportive member of the Senior Management Team

Essential

Driven individual with exceptional negotiating and influencing skills

Essential

Has the ability to think complex issues through and make  commercially sound judgements

Essential

Performance orientation, including the ability to set targets and achieve them. Thinks creatively to contribute to business performance

Essential

Open to being challenged and responding positively to ensure the business strives for continuous improvement

Essential

Able to manage a heavy work programme and is prepared to prioritise and work flexibly to meet deadlines

Essential

A committed and loyal individual, with a high determination to succeed

Essential

Leads by example, living the organisation’s values and acting at all times with integrity, professionalism and to the highest standards

Essential

Has gravitas and the personality and skills to explore new business ventures on behalf of MTT/MTL

Essential

Excellent communication skills -  communicates effectively, clearly and confidently in written, verbal and electronic forms.

Essential

 

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Plas y Brenin Logo

Marketing and Communications Manager

 

POST DETAILS

Job Title: Marketing and Communications Manager

Directly Responsible To:   Head of Commercial and Marketing

Directly Responsible For:  The marketing and communications activities of Plas y Brenin, delivering the brand vision across all of our channels.

Hours of Duty: New: 36 hours a week with a need to work outside of normal office hours.
Or
Existing: as per current contract arrangements. 

 

PRIMARY PURPOSE AND SCOPE OF JOB:

The Marketing and Communications Manager has responsibility for the development and implementation of the marketing and communications strategy for Plas y Brenin. Working with and supported by the Head of Commercial and Marketing on brand development, the post holder must then drive the positioning and promotion of the PyB brand across all markets. This will involve leading on customer and stakeholder communication activity.

Using analysis and insight, the Marketing and Communications Manager will make a real impact on the on-going success of the organisation, driving sales, communicating what we do and why, and advocating the role of the adventure sport in delivering against a wide range of agendas.  The role requires a sophisticated approach to communication, from our role in sector and thought leadership to explaining why we do what we do. They will ensure the marketing of our courses and services is impactful, with take up rates to maximise business performance. In addition, they will actively contribute to the development of new products, propositions and distribution channels.

 

WORKING RELATIONSHIPS

Engagement with a diverse range of partners, agencies, media, and individuals. To draw on a comprehensive network of sources to ensure we have impactful communications.

Although part of a small team, they are required to work across the organisation, and have a pivotal role in driving key internal communications so all staff are informed of events, activities and developments.

 

MAIN AREAS OF RESPONSIBILITY:

  • Supported by the Head of Commercial and Marketing, implement the development of a data-driven marketing and communications strategy through annual activation  plans. The budgeted and timetabled annual marketing and communications plans should be frequently reviewed, with regular reporting of process.

 

  • Work closely with the Chief Instructor and the instructional team to plan and create high quality content for communication and marketing purposes, with continual review and refinement based on data and insights. To include a mix of traditional and digital media to ensure key messages are consistently delivered. Working with the Chief Executive and Chief Instructor, play a pivotal role in enhancing the position and awareness of Plas y Brenin as a national centre for mountain-based sports and as a centre of excellence and thought leadership.
  • Develop and roll-out effective product and proposition positioning / messaging, ensuring appropriateness for engagement with a diverse audience. Ensure all target audiences are communicated with regularly, positively and consistently, measuring impact and effectiveness. Requires development of a clear content approach, defining key channels / purpose / audiences /tone of voice, outlining why content is being created a d published via each channel (e.g. acquisition v awareness, customer retention, produce launches) and the key goals for each channel.

 

  • Use latest insight to design a compelling digital strategy, setting clear metrics to review the performance of each digital platform. Review data from social channels on a weekly/monthly basis to refine publishing process and ensure content is optimised to improve engagement. Will require delivery of internal training to maximise the role of key staff in generating and sharing user content. Direct management of a Digital Intern whose primary role will be to implement day-to-day digital activity.
  • The post holder plays a key role in ensuring the Plas y Brenin website drives course sign-up, educates and inspires prospective customers, showcases the range of services and activities on offer and evidences sector and thought leadership. It must be fresh, up to date, optimised and in keeping with the brand. All content must be compelling, impactful and adhere to brand guidelines. 

 

  • Engaging with a wide range of media contacts (editors, journalists, influencers, presenters, PR leads) and relevant personnel (sport governing bodies and professional associations marketing leads, head of marketing in trade partners, travel operators etc) to ensure that the work of Plas y Brenin is understood and the services and products on offer are clearly communicated. Work with the senior management team to create and communicate compelling stories, key messages and content, ensuring all communications are delivered to the highest standards. Maintain a media log.
  • Ensuring all corporate design and visual identity is effectively managed and that all marketing and communications is in accordance with the Plas y Brenin brand guidelines. Ensure all marketing materials (from brochures and presentations to letter headed papers and tender submissions) are of the highest possible quality, with compelling content.

 

  • Building a best-in-class resource bank, working collaboratively with staff and partners to produce a range of resources (photography, video, case studies, articles) for use across all marketing channels.  To include relevant and targeted editorial content that evidences our role in sector and thought leadership. Produce and keep current a high quality generic presentation that can be adopted for use to different audiences.
  • Working with the Head of Commercial and Marketing Lead, develop agreed aspects of the business plans. To include the development of a new membership product, engaging current and previous customers. Contribute to the submissions of bids, tenders and grant applications and to the development of new products and services.

 

  • Developing a strategic approach to events - ranging from the Plas y Brenin learning series to identification of key events, conferences, travel/trade/adventure shows that could present a business opportunity for PyB. To include the promotion of PYB as venue for conferences/events by organisations within the sector.
  • Work with partner marketing contacts to maximise opportunities and return from relationships. 

 

  • Effective line management of staff, including the Digital Intern, adopting a consistent and fair approach. Provide clear direction to direct reports, motivating and supporting colleagues, advising and providing constructive feedback. Address areas of under-performance as required and in accordance with agreed policies.
  • Contribute to the preparation of papers for the MTT board and its committees and on request from the Chief Executive. Ensure the timely production of both internal and external reports to include those required by Sport England.

 

  • To be an effective member of the operational management team, living the values of the organisations and modelling the behaviours expected from a manager. Lead by example.
  • Attend meetings appropriate to the role, ensuring the professional representation of the charity at all times. Be an ambassador for the company in all external engagements.

 

General responsibilities:

  • Develop the Company’s commitment to equal opportunities and promote non-discriminatory practices in all aspects of work undertaken.
  • Remain flexible and adaptable to any additional demand as it is confirmed, and to be available to work different hours including weekends / evenings as required.
  • Be prepared to travel to areas in North Wales and North-West England and, on occasions, nationally.
  • Continually review own performance and development needs in conjunction with the Head of Commercial and Marketing, jointly setting targets for change and continuous improvement to enhance business performance and personal effectiveness. This may include a requirement to undertake additional training and / or personal development. It is vital the post holder keeps up to date knowledge and understanding of key industry activities in relation to marketing, communications, new digital and media technologies and trends.

 

It must be understood that every employee has a responsibility to ensure that their work complies with all statutory requirements and with financial regulations of the company, and to ensure that all work functions are undertaken in accordance with health and safety legislation, codes of practice and the company’s policies and procedures as specified in the staff handbook.

 

Person Specification

This post requires a strong and natural communicator, with a flair to engage a range of audiences using the most effective communication channels. Can produce great copy and will be the driving force to behind maximising returns from the Plas y Brenin brand.

 

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Key Knowledge, Experience, Abilities and Skills

Previous experience, with a proven track record in consumer facing marketing and/or comms roles

Essential

A professional qualification in a relevant degree, with evidence of continuing CPD

Essential

Experience of designing, implementation, measurement and review of annual marketing and communication plans

Essential

Effective marketing and communications within business and community settings

Essential

Experience of effectively developing and using social and digital media across a range of channels

Essential

Knowledge of and experience in website development and content management

Essential

Understanding of using insights to shape activation plans

Essential

Understanding of the outdoor industry landscape

Desirable

Experience of preparing reports, making presentations and leading meetings.

Essential

Ability to produce compelling copy which showcases the brand and adheres to brand guidelines

Essential

Hands-on experience of effectively investing a marketing and communications budget

Essential

Ability to build positive working relationships with individuals and partner organisations

Essential

Managing people, motivating teams and empowering them to achieve

Desirable

Ability to work well as part of a multi-discipline team, 

Desirable

 

Personal Qualities and Behaviours

 

Able to work as part of an operations management team and provide great support to the Senior Management Team

Essential

Energetic, self-motivated and positive outlook

Essential

Able to manage a heavy work programme, work to set priorities and achieve against targets

Essential

A committed and loyal individual, prepared to work the necessary hours to meet deadlines

Essential

Lives the organisation’s values and acts at all times with integrity, professionalism and to the highest standards

Essential

Able to work under pressure and to meet deadlines whilst maintaining the highest standards of quality

Essential

Positive approach to dealing with challenging issues 

Essential

Commitment to responding to customer needs

Essential

An effective and persuasive communicator; communicates effectively, clearly and confidently in written, verbal and electronic forms

Essential

A can-do attitude, continually looking to improve.

Essential

 

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