Today marks the launch of an enormous crowdfunding drive for Britain’s hills and mountains. It is part of Mend Our Mountains: Make One Million, a campaign partnership between the British Mountaineering Council (BMC) and the UK’s family of fifteen National Parks, which seeks to repair the areas of our treasured landscapes that have been most seriously blighted by erosion.
The appeal is supported by celebrities like Sir Chris Bonington, Julia Bradbury and Steve Backshall and is a follow-up to the BMC’s original Mend Our Mountains campaign. This ran in 2016 and was hugely successful, raising over £100,000 from public donations and eventually being voted ‘Campaign of the Year’ by The Great Outdoors magazine.
The campaign will run for at least six weeks from today and will be a fundraising appeal with a difference. Powered by innovative and award-winning online platform Crowdfunder.co.uk, would-be supporters can choose to claim a reward in exchange for their donation. Plas y Brenin are proud to be supporting through the donation of two unique rewards: a guided walk on Cader Idris, one of the mountains set to benefit from the campaign, and five days of dedicated rock climbing coaching from one of our world-class instructors.
With ever-increasing numbers of people loving the outdoors, National Parks are a victim of their own success – booming visitor numbers mean more boots on paths, while tighter budgets in many places have limited capacity to keep up repairs. Even as they rise up the political agenda, with possible new parks on the horizon, the UK’s National Parks are struggling.
Dave Turnbull, British Mountaineering Council CEO, said: “Mend Our Mountains is the BMC’s flagship initiative, our way of giving back to the mountains we love and use.
More people out in the hills can only be a good thing – in fact, those regularly taking part in walking, climbing and mountaineering now outnumber those doing golf, tennis and rugby combined – but we do have a duty of care to these landscapes.
That’s why I’m extremely proud that we’re supporting National Parks from Scotland to Sussex as they try to overcome the challenges they all face.”
Jackie Bryson, Chief Executive of Plas y Brenin, said: “As the National Mountain Sports Centre and users of the mountains, we are proud to support the Mend Our Mountains: Make One Million campaign. We train people to operate responsibly in mountainous terrain; part of that training is to minimise the individual impact on the environment. However, cumulative foot traffic leads to erosion that can harm the ecology and blight the landscape. By acting together in support of this campaign, we can preserve our mountains for years to come.”
To view the various rewards on offer and to support the crowdfunding campaign, check out the link below:
Support Mend Our Mountains: Make One Million