Plas y Brenin means a lot to people – we know this because we asked.
1,259 people to be precise.
Customers (old and new), various experts from the outdoor sector and really everyone we could think of, we asked.
What we wanted to know was:
- What does a national centre mean to you?
- How do we stay relevant to the outdoor sector going forwards?
- How do we speak to people beyond mountaineering?
The main points that came back were:
- “Don’t change the name Plas y Brenin or ruin its heritage”
- “Keep the blue”
- “Be activity neutral”
- and “Make it less complicated”.
So, we listened, we agonised, and we started to put some ideas down. These ideas went back out to a wide test audience and we took note of their feedback. We then developed the brand identity a bit more and presented it to our board and Sport England.